Brand Messaging
& Visual Identity

Title: Brand Messaging & Visual Identity
Client: DezLin Reveals
Role: Brand Strategist & Creative Manager
Date: 2021

Overview: Led full brand positioning and visual identity transformation for DezLin Reveals. Guided brand strategy, messaging, and visual identity development to support the company’s transition from a purely B2B operation into the DTC market, including a full Shopify build from scratch to replace their existing WooCommerce setup

Internal Teams: CEO, Co-Founder, Creative Team, Product Team – Collaborated across departments to ensure alignment of brand messaging, visual identity, and go-to-market strategy.

External Teams: Conducted extensive vetting of 30+ marketing agencies; led selection and onboarding of chosen partner for branding, marketing/advertising, and eCommerce buildout

Key Contributions:

  • Defined brand pillars, positioning, and messaging framework

  • Created 8 distinct logo concepts with full mood boards, ideation, and proof-of-concept designs

  • Worked hands-on with creative teams to develop logo iterations, color palettes, and visual identity

  • Delivered final brand prism, positioning statement, and customer persona alignment

  • Translated abstract concepts from the Owner into clear directions for internal and external teams, ensuring consistent alignment with the brand’s vision

Process/Methods: Maintained open communication with internal and external teams, conducting regular check-ins and design reviews. Facilitated collaborative workshops with the owner to extract her vision through targeted questions, mood boards, and visual references. Developed an iterative design process to bridge the gap between outdated styling preferences and a more modern, elevated aesthetic

Deliverables:

  • Final logo package with multiple variations (color, black-and-white, transparent) optimized for use across digital platforms and formats

  • Final branding deck and visual identity guide

  • 8 logo concepts and mood board packages

  • Finalized color palette and typography system

  • Positioning statement and brand prism

  • Site navigation/menu structure using Xmind

  • Messaging guide for future content and campaigns

Challenges: The owner had a strong but undefined vision rooted in outdated design ideas, which made alignment difficult. It took extensive questions, visual references, and mood boards to uncover a direction that felt modern while staying true to her intent

Lessons Learned: I learned new ways of extracting abstract ideas from leadership and turning them into clear, actionable direction for teams . It reinforced the importance of patience, active listening, and structured collaboration to keep cross-functional efforts aligned

Results: Delivered a complete brand system that kickstarted development of social branding, website, new copy, content, messaging, and marketing assets—providing a clear foundation for seamless handoff to internal and external teams without losing strategic direction

Tools Used: Adobe Illustrator, Photoshop, InDesign, Figma, Google Slides, Xmind app for Menu Structure (Website Recommendation slide), Shopify, GoogleApps, HubSpot, BaseCamp, GoogleDocs

1st Iteration
Logos, Colors, Messaging,
Proof of Concepts, & Identity

Scroll PDF

2nd Iteration
Logos, Colors, & Proof of Concepts,

Scroll PDF

Final Logo, Color Pallatte, & Proof Of Concepts

Scroll PDF